Living Firme is a lifestyle brand driven by the desire to unify the community, stimulate the economy, and celebrate multiculturalism. We are a small business, literally started by two women, dedicated to doing good in the hood.
In 2017, as a fledgling event production company, Living Firme specialized in urban pop-ups that were a mashup of cultural nostalgia that the partners had loved as kids. They quickly realized that in addition to the fun events they were producing, there was a need for gatherings that provided more than just entertainment. They created agendas for meetings that would address systemic issues affecting the neighborhoods they visited. They began to host business networking events, facilitate personal development seminars, and offer wellness workshops that primarily supported the Latinx community. Today Living Firme partners with experts from diverse backgrounds to serve individuals and organizations across the United States.